10 Yetis PR Agency to market Azullo’s Respond technology

10 Yetis PR Agency has won a contract with business technology firm Azullo to help raise awareness of Respond, the company's flagship product.

Respond is a digital advertising platform that uses contextual and behavioural targeting to display a call-to-engage button placed in the whitespace of web pages, above and below the editorial content.

The PR agency will be tasked with organising relevant media, marketing and advertising press and contacts in order to promote the benefits of this technology to digital advertisers and publishers.

Key objectives of the partnership include securing coverage in sector-specific and national press, increasing traffic to the Respond site and encouraging potential clients to enter into business conversations with Azullo.

Andy Barr, head of 10 Yetis PR Agency, said: "We believe Respond will revolutionise the way publishers and digital advertisers handle their campaigns from now on."

The company was founded in 2005 by Mr Barr alongside Jilly Tovey, and is based in Gloucester.