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Home Industry News 3M digital displays used by Volkswagen

3M digital displays used by Volkswagen

13th November 2008

3M’s Vikuiti Rear Projection technology has been installed by Volkswagen in its Milton Keynes and Chelmsford dealerships, it has been announced.

The technology provides wide screen and interactive digital displays which "captures customer attention and maximises brand assets to their full potential," according to 3M.

Lloyd Cole, European marketing manager at 3M’s Optical Systems division, described the Vikuiti product: "The screen is lightweight and easy to install – and combining it with other self-adhesive text or graphics allows for even greater visual impact."

The Chelmsford branch now features a 96-inch screen displayed on the first floor, with a ceiling-mounted projector beaming video. It can be viewed from the ground floor atrium.

A second screen has been installed in the showroom window of Volkswagen’s Milton Keynes showroom as a pilot. It has an interactive touch foil to allow customers to peruse the company’s website.

People in science sales jobs may also be interested in 3M’s new range of reusable Ready to Use Respiratory Kits, released earlier this month.
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