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Home Industry News 3M visual effects technology used at Selfridges

3M visual effects technology used at Selfridges

13th January 2009

3M has provided the technology used in a display for the London branch of department store Selfridges.

"A fascinating, multi-coloured kaleidoscopic display" was created with 3M’s Radiant Light Film, which is transparent but reflects differing colours dependent on light intensity and the angle from which it is viewed, the diversified technology company said.

The multi-layer film was used by designers Jim Rokos and Toby Summerskill for the Escher-inspired piece – and may be used in the architectural industry in the future.

Anna Kellachan, marketing coordinator at 3M’s Industrial Adhesives and Tapes division, said it already supplies the film for internal use, such as for panelling and glass partitions, but are likely to expand to exterior use due to "considerable interest from architects".

"The film is currently undergoing testing to ensure it meets the safety standards required in the architectural market," she commented.

People in scientific sales jobs may also be interested in 3M’s attendance at Integrated Systems Europe 2009, held on February 3rd to 5th, in Amsterdam. The company intends to demonstrate new products such as the MPro110 Micro Projector. ADNFCR-1050-ID-18969667-ADNFCR

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