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Home Industry News 90TEN Healthcare wins Warner Chilcott contract

90TEN Healthcare wins Warner Chilcott contract

16th May 2011

90TEN Healthcare has been awarded a new contract by Warner Chilcott UK to conduct public relations work for its leading product Asacol.

The agency won a four-way competitive pitch to represent the inflammatory bowel disease treatment, with the campaign set to target primary and secondary care physicians and stakeholders.

Caroline Morel, Asacol product manager at Warner Chilcott UK, said it selected 90TEN due to the firm's understanding of how to engage professionals in the healthcare sector.

She explained that this is particularly important due to the challenges the current programme of NHS reforms is posing for customers and the Asacol brand.

"With 90TEN's full service approach to healthcare communications and their market and stakeholder insights, I am confident we have selected a very strong partner for the future," Ms Morel added.

This month also saw 90TEN win praise from industry publication PRWeek, which named it as the healthcare agency to watch in 2011.ADNFCR-8000103-ID-800534873-ADNFCR

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