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Home Industry News Actavis launches generic Viagra in Europe

Actavis launches generic Viagra in Europe

25th June 2013

Actavis has announced the European launch of Sildenafil Actavis, a generic version of the bestselling erectile dysfunction drug Viagra.

Available in 25 mg, 50 mg and 100 mg tablets in 11 major western European markets, the new product has been launched immediately after the patent on Pfizer's original branded version expired.

The company first introduced sildenafil tablets in Bulgaria in June 2009, representing the first generic sildenafi product to enter the patent-free Bulgarian market, with launches in Iceland and Malta following at later dates.

Following the expiry of Pfizer's patent, the drug has now been made available in the UK, Austria, Denmark, France, Germany, Ireland, Italy, the Netherlands, Spain, Sweden and Switzerland.

According to IMS Health data, sales of Viagra came to 382.2 million euros (324.38 million pounds) in Europe during the 12 months ending March 31st 2013.

This new launch comes after Actavis introduced a generic version of Novartis' Zometa last month.ADNFCR-8000103-ID-801604021-ADNFCR

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