Agent42 launches new PR division to handle new Acer UK brief

Agent42 has set up a new dedicated PR division in order to handle a major new contract with the UK branch of computer manufacturer Acer.

The new PR division is described as a virtual marketing agency, allowing employees to work remotely from anywhere in the world. It will represent brands including Slush Puppie, Tango Ice Blast and Calor Gas, reports PRWeek.

Former Sega Europe licensing executive Karen Chestlett and Charli Gallagher, the one-time European sponsorship and experiential manager for Sony's PlayStation brand, joined Agent42 late last year, and will play a key role in setting up the new division.

Agent42's new consumer and trade PR retainer brief for Acer UK expands a longstanding relationship between the agency and Acer, for which it has handled marketing and experiential campaigns for some time.

The brief encompasses a product reviews programme, press office management and social media, blogger and vlogger activities, with Agent42 taking over this work from incumbent Otto PR.

A representative from Acer UK said: "Having worked with Agent42 for some time, we already trust the team's ability to deliver."

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