Alfred hired by Neato Robotics for UK comms brief

Alfred has won a new contract with Neato Robotics, which has selected the agency to handle all of its UK comms activity following a competitive pitch.

The company – which manufactures smart robots for the home, including automated vacuum cleaners – has tasked Alfred with managing consumer, trade and influencer relations, with the specific goal of growing its profile in the UK, reports Gorkana.

To date, the British market has been slower to adopt this kind of robotic technology compared to the rest of Europe – a trend that Neato hopes to address as the connected home and Internet of Things markets mature in 2017.

Alfred will also advise the client on global strategy, working directly with Neato's director of global comms, Aparna Aswani, who is based in Silicon Valley.

Neato said Alfred's creativity, industry knowledge and passion for the project were instrumental in landing the contract.

Gemma Pears, co-founder of Alfred, said: "Our role will be to ensure that consumers identify with Neato, understand its advanced technology and bring to life its offering in a creative and effective way."

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