Align Technology selects new Invisalign brand ambassadors

Align Technology has provided two satisfied users of the Invisalign clear aligner system to be the new public faces of the brand in the UK.

Kirsty Roberts-Millman and Mikala French will appear in the product range's consumer branding following a recent competition to find people whose lives have been transformed and improved by Invisalign treatment.

The pair were chosen by a panel of independent judges, which included specialist orthodontist Dr Peter Ilori and Daily Mirror journalist Sara Wallis. They were then flown to Paris for a photoshoot ahead of the launch of their first consumer campaign this month.

Ms French said: "With the support of my dentist the treatment was simple, nobody knew I had the aligners because they were clear, it did not affect my life and there was minimal discomfort."

Continued demand for Invisalign has helped Align Technology to achieve strong global growth during the first nine months of 2014, with clear aligner sales rising by 16 percent year on year in the third quarter.