Allergan retains The Red Consultancy for UK PR

Healthcare firm Allergan has retained the services of The Red Consultancy to manage its UK PR and European strategic coordination, according to the Gorkana Group.

The international PR agency will create a campaign that educates consumers of the responsible use of cosmetic injectables, while also promoting new products.

Gorkana reports that the firm is contracted to run a press office for Allergan that covers beauty, health and trade media.

The Red Consultancy is set to manage proactive media relations across a range of women’s and trade platforms. Other campaign activities will involve strategic media partnerships, essential opinion leader engagement and event management.

Emily Morgan, board director at the agency and leader of the account, will report directly to Janet Kettels, director of corporate affairs and PR EAME at Allergan.

Ms Morgan said: “As a leading player in health and beauty communications we’re delighted to add Allergan’s market-leading Medical Aesthetics division to our portfolio.”

"We’ll be using our comprehensive understanding of the health and beauty market as well as our excellent relationships with media and bloggers to help consumers better understand the role of cosmetic injectables.”