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Anomaly hired as Cancer Research UK’s lead creative agency
Anomaly has been handed a new brief by Cancer Research UK, which has tasked the agency with producing a new brand campaign.
The firm will be producing a long-standing creative concept for the cancer research charity which will roll out from December. Anomaly succeeds AMV BBDO as the client's lead creative agency following a competitive pitch.
Cancer Research UK believes Anomaly's proven expertise in the communications field will make it ideally placed to deliver on its new integrated comms strategy.
Camilla Harrison, partner and chief executive of Anomaly, said: "It's a massive privilege and a huge responsibility to work with Cancer Research UK. I simply can't think of a brief that more demands brilliant work that overperforms."
This is the latest high-profile client win for Anomaly, which was appointed as lead creative agency for TheTrainline.com last month.
With offices in London, New York, Toronto, Amsterdam and Shanghai, the company is currently seeking to expand its presence in the UK market.
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