Another Word Communications handed new Bupa PR brief

Another Word Communications has won a new contract with global healthcare company Bupa following a competitive pitching process.

The agency has been hired to deliver creative PR campaigns and will create a series of campaign briefs for Bupa as part of an ongoing contract, supporting its corporate affairs team on proactive campaigns covering workplace health, aged care and innovation in healthcare.

Another Word's joint managing director Lynda Redington said: "We are delighted to welcome Bupa as a client. It is a hugely impressive business and is a rightful authority across a broad spectrum of global health challenges."

PRWeek previously reported in April that the private healthcare company was looking to appoint one or two agencies for a two-part brief. It was announced earlier this week that FTI Consulting had won the financial comms part of the account, taking over from Brunswick, which had held the account for the past ten years.

Another Word was established in August by Ms Redington and Nichola Mughal, both former Lexis staff members. Based in Covent Garden, its services include corporate comms, consumer and business-to-business PR, as well as crisis and issues management, social analytics, social strategy, influencer engagement, content creation and stakeholder engagement.