April-Six announces acquisition of Proof Communication

April-Six has announced the takeover of the technology, science and engineering PR agency Proof Communication.

The firm, which is part of The Mission Marketing Group, has purchased Proof to strengthen its capabilities in key areas such as media relations, technical content creation, digital PR and public affairs.

It is hoped that the merger will allow existing April-Six clients to benefit from better PR service, while Proof's customers will be able to access a wider range of specialist services.

Proof's co-founder Richard Moss and directors Jim Sutton and Joe Meaney will remain in charge of their current team, reporting to April-Six chief executive officer Fiona Shepherd and working as part of the broader April-Six leadership structure.

Fiona Shepherd, chief executive officer of April-Six, said: "By aligning PR and demand generation, we aim to redefine what it means to deliver against the growing expectations of measurement and impact."

April-Six has experience of working with brands such as Cisco, Microsoft, VMware and Canon, while Proof Communication has previously served tech brands that include Dell, CompTIA, DailyMotion and Cyber Security Challenge UK.