Aspectus appointed as retained PR partner of Petrotechnics

Aspectus PR has won a new contract with Petrotechnics that will see it become the software firm's external communications partner.

Aberdeen-based Petrotechnics is a global provider of enterprise operations excellence management software for hazardous industries, including oil and gas, chemical and rail. It has selected Aspectus as its new retained PR partner.

The agency was awarded the contract following an initial six-month engagement project, which saw the agency launch Petrotechnics' product in the UK rail sector, impressing with its cross-vertical knowledge, proactive approach and messaging proficiency.

Under the new contract, Aspectus will continue to deliver global communications support based on a unique approach that combines content, media and search, thereby increasing brand awareness across the client's target sectors.

Joanne Smalley, head of energy at Aspectus, said: "By taking a holistic communications approach and using our unique proposition to deliver innovative campaigns, we're really looking forward to seeing what results we can deliver."

The firm has recently rolled out a new service model, as well as relocating its UK offices, redesigning its website and hiring new staff.