Aspectus PR wins new health technology brief with Sagentia

Aspectus PR has been hired by the technology and product development firm Sagentia to promote its innovative connected health technology offering.

The agency will be tasked with determining how to position Sagentia within the connected health industry, marking the first time the tech company has hired a comms partner to handle this work, reports PRWeek.

Sagentia's portfolio includes various medical apps, software and multi-device wireless systems that allow patients to assess themselves or be monitored remotely by medical professionals, whether they are at home or in a clinic.

Amy Redhead, head of Aspectus PR's business-to-business technology division, will lead the new account.

Bill Penn, global group director at Aspectus, said Sagentia's technology "has the potential to mark huge developments in the way the health service is run", adding that he expects the initial project to be extended as a result.

Technology firms that have previously seen benefits from working with Aspectus include the likes of BT, DeviceLock, FusePump, Centralis, OnGuard and Famatech.