Aspectus retained by PennWell to promote Electrify Europe event

Aspectus has been retained as the communications partner of the events, media and marketing services company PennWell for the eighth consecutive year.

PennWell has chosen to maintain its relationship with Aspectus as it prepares to launch a new electricity and power conference called Electrify Europe, which will take place in Vienna from June 19th to 21st 2018.

This will be the world's first event dedicated to the convergence between the power-generation and transmission and distribution sectors, with Aspectus set to boost awareness of the event through content development, messaging and social and traditional media relations.

The event is designed as a successor to the POWER-GEN Europe and Renewable Energy World Europe events, the 2017 iteration of which attracted more than 12,000 visitors.

Laura Iley, Aspectus' head of energy, said: "Long-term relationships are important to us as an agency, because this is how we create partnerships and help develop brands over time."

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