Aspectus wins brief with cybersecurity startup ZoneFox

Aspectus has been tasked with delivering a UK communications programme for the Edinburgh-based cybersecurity startup company ZoneFox.

The firm, which was spun out from Napier University in 2010, has selected Aspectus as its UK comms partner after a successful project to launch its machine learning platform, ZoneFox Augmented Intelligence.

Alongside a traditional PR programme, Aspectus will work with ZoneFox to deliver a fully integrated search and pay-per-click programme, with the overall aim of elevating the status of the brand in a crowded marketplace.

ZoneFox offers high-end security systems to combat insider threats and currently employs 22 people, including founder Dr Jamie Graves. In February, it closed a round of investment worth 3.6 million pounds.

The company is hoping to establish itself as an authority on user behaviour analytics and insider threats through its work with ZoneFox.

Sophie Hodgson, head of technology at Aspectus, said: "ZoneFox is such a fast-paced, dynamic and exciting company. We're thrilled to be working with them and have already seen some great results."

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