Aspectus wins new brief with software company Meritsoft

Aspectus has been handed a new contract by Meritsoft, a leading provider of software for businesses.

The brief will focus on messaging, media and content creation, with Aspectus to service the account from its London and New York offices. The agency was selected based on its proven expertise in market infrastructure.

Meritsoft provides automation software for tax, regulation and claims, and is seeking to broaden awareness of its services among investment banks and brokerage houses adjusting to the introduction of new regulations such as MiFID II.

Angela MacAlinney, chief financial officer of Meritsoft, said Aspectus was chosen for this brief due to its strong understanding of current regulatory issues, its longstanding relationships with key industry influencers, and its track record in creating and executing successful regulatory technology campaigns.

Tim Focas, account director for financial services at Aspectus, said: "Our experience in turning complex issues into compelling narratives will enable Meritsoft get its messages under the noses of the right people."

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