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Home Industry News Athena Medical client Lifeblood honoured with award

Athena Medical client Lifeblood honoured with award

20th July 2010

Athena Medical has highlighted the achievement of its client Lifeblood: The Thrombosis Charity in winning a recent marketing award.

The charity was named Patient Association of the Year at the Communique Awards earlier this month in honour of its Athena Medical-supported campaign to raise awareness of hospital-related blood clots.

This initiative involved a patient education campaign and a national bus tour in order to improve general understanding of the risks involved, while political lobbying was also part of the campaign.

Presenting the prize for the programme, judges at the awards described the campaign as a “great example of turning words into actions”.

It was added that it was a “powerful, compelling campaign which resulted in changed NHS practice and could save thousands of lives”.

This comes after LEC Communications, the holding company responsible for Athena Medical, was recognised by research organisation Fast Track as being one of the nation’s fastest-growing firms in terms of international sales.

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