Aurora relocates to new London premises

Aurora has announced that it has relocated its business to a new base in Farringdon, London.

The healthcare communications agency has moved into a new office on the fifth floor of the Clover House building on Farringdon Road as of the end of this year.

"We're all excited about starting the new year here and … we're looking forward to exploring the rest of the local area in 2011," the company said.

Aurora will be moving into its sixth year of operation in 2011, having originally been founded in 2005 by Neil Crump and Claire Eldridge, who continue to serve as the company's managing directors.

The firm employs a team of experts in the field of healthcare marketing, which serves a client base that includes major companies such as Novartis, Lilly, Roche and Bristol-Myers Squibb.

Earlier this year, industry publication PRWeek named Aurora's account director and digital lead Aaron Pond – the company's first recruit – as being one of the 29 most promising professionals aged below 29 working in the PR industry today.