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Home Industry News Avant Rebrand Revealed by DWA Healthcare Communications

Avant Rebrand Revealed by DWA Healthcare Communications

26th July 2023

Avant Healthcare has undertaken a significant rebranding as the next stage in its development and advancement toward meeting the marketing and scientific educational demands of the healthcare sector.

Avant has now become a combined business, offering an assortment of marketing and medical education solutions, even branching out into interactive medical education initiatives like multi-channel marketing aimed at Healthcare professionals.

Launching in the third quarter of this year, the rebrand will be implemented in stages. Avant Healthcare has created an effective advertising campaign as part of this endeavour that aligns with the company’s new branding and messaging.

The core combined message is “We speak HCP”, which will be plastered across various online advertisements in order to push consumers towards the updated and transformed website, now AvantHC.com. One feature on the new site is a page dedicated to relevant blogs providing readers with information about what is going on in the Healthcare industry.

Founder of Avant, Deborah Wood, expressed that “29 years ago, we started on a journey in healthcare medical education, and, today, that journey takes a bold leap forward. The revitalized look and feel of our brand truly reflects our continued growth and evolution as an agency.”

The company’s Creative Officer, Patrick Kelley, explained that Avant is “positioned in the market to be unique. To offer something our competitors have not been able to. We are ready to show our clients and the industry, what the power of ONE Avant Healthcare can really do.”

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