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AxiCom announces refreshed brand identity

12th February 2018

AxiCom has unveiled a new corporate identity and branding as part of an effort to freshen up the firm's image.

It will see the previous red and black colour scheme replaced by a blue and green design, along with a new logo and updated website.

UK chief executive officer at AxiCom Henry Brake told PR Week that it is "very much time for a change" for the brand, which is part of Cohn and Wolfe and employs 100 people at offices in London, Munich, Paris, Madrid, Milan, Amsterdam and Stockholm.

"The industry that we operate in, there's a huge amount going on; an incredible technology evolution and development that's moving very quickly," Mr Brake continued. "We felt the need to freshen up how we were thinking about ourselves, as part of that."

He said that the rebrand is not linked to the recent departure of AxiCom's former chief executive Cathy Pittham, who left her role late last year to become a director at TCBM Consulting.

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