Axon Communications sister agency hires digital specialist

Axon Communications' sister agency Sonic Boom Creative Media is expanding its presence in London through the recruitment of digital specialist Paul Jacobs.

Mr Jacobs has been named as the company's new director of digital strategy and will be based at Axon's offices in the UK capital, allowing the two organisations to work together more closely.

He joins the agency with a wealth of experience in healthcare communications and digital integration, having most recently served as director for digital strategy at Medicus International.

During his time with the Publicis-affiliated company, he worked with various pharmaceutical companies to incorporate digital channels into their communications plans.

Sylvain Perron, managing partner of Sonic Boom, said: "We are delighted that Paul has joined us in London. Paul is already an established leader in digital healthcare and he brings outstanding experience to both our existing and new clients."

Sonic Boom has offices in Toronto and Montreal as well as London and is currently evolving into a full-service digital firm capable of meeting complex needs.