Babel named as new UK PR agency for NetScout

Babel has been handed a new brief to drive brand awareness of the tech company NetScout across the UK, France and Germany.

The service assurance and cyber security giant has tasked Babel with leading a multi-market brand awareness and business-to-business media relations campaign across Europe, following a competitive pitch.

Work will focus on promoting NetScout's telecoms, enterprise and cyber security credentials, as well as thought leadership, senior executive profiling and event support services in the UK. This includes the promotion of a feature-length documentary entitled Lo & Behold: Reveries of the Connected World, which NetScout produced with filmmaker Werner Herzog for worldwide cinema release this year.

Babel will also act as a hub for European PR activity, integrating partner agencies in France and Germany to cover local language PR support in these regions.

Ian Hood, chief executive officer and co-founder of Babel, said: "NetScout is bucking the trend within the telecoms and enterprise space, taking a novel approach to global marketing and PR, with the upcoming release of its feature-length consumer documentary as just one example."

This comes after the agency opened a new office in Cambridge earlier this month, providing it with greater access to East Anglia's thriving tech community.

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