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Home Industry News Bausch and Lomb markets presbyopia product

Bausch and Lomb markets presbyopia product

16th March 2009

Bausch & Lomb has launched a marketing initiative to raise awareness of presbyopia and its own products aimed to help the problem.

The eye condition – which usually affects people in their 40s – causes the internal lenses to lose elasticity and become less flexible.

As a result, the sufferer is unable to adjust their sight quickly when there is a rapid change in focus from distant to near objects.

This causes blurred vision and is most noticeable when reading text from far away.

Keir Meisner, director of the company’s lenses marketing divisions explained that three out of five patients with the problem are not aware that multi-focal contact lenses could provide a suitable alternative to reading glasses.

“Our goal is to educate a large consumer base that is facing vision challenges and inform them of their options,” he remarked.

The multi-focal contact lenses are designed to allow users to have clearer vision across all distances.

As part of the campaign, the firm will communicate information to the public through advertisements, websites and consumer promotion.

Bausch & Lomb was founded in 1853 and now employs around 14,000 staff worldwide.

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