Bausch and Lomb rebrands ReNu products

Bausch & Lomb has tried to improve its ReNu brand of lens care solutions because it felt it was time to rejuvenate it.

Steven Robins, president of the company’s vision care department, explained the firm wanted to use the needs of consumers to drive the products forwards, as well as informing the public about the benefits of each item.

He noted a lot of people who wear contact lenses consider themselves to have sensitive eyes – and it was this group the business wanted to especially target so they would understand the items would be kind to them.

“With ReNu Fresh Lens Comfort and ReNu Sensitive Eyes, we can more directly help meet existing consumer needs – such as the desire for a fresh lens feeling daily or for a solution that is gentle enough for sensitive eyes,” he said.

Meanwhile, Bausch & Lomb has launched the Centre for Patient Insights, which is an initiative to increase the access eye care professionals have to information about the sector.