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Home Industry News Bayer announces MS photographic exhibit

Bayer announces MS photographic exhibit

19th March 2007

Bayer has announced the start of a new photographic exhibit designed to refute common myths related to multiple sclerosis (MS), encourage those with early symptoms to seek treatment as soon as possible and tackle misconceived public opinion on the condition.

Following its initial showing in Rome, the exhibit from photographer Joyce Tenneson – entitled The Image of MS – will be taken on the road, being presented in Europe, Asia Pacific, North America and South America.

The show aims to show that sufferers of MS can have active and productive lives through presenting images of 36 people worldwide that have the condition.

Ms Tenneson, a former winner of Women in Photography International’s Photographer of the Year award, said: “I truly believe that art should be used to change the world and I hope this exhibit helps others relate to people with MS and get a better understanding of the disease.”

Professor Giancarlo Comi, director of the Department of Neurology at the University Vita Salute, said: “Because MS is a progressive disease, we need to strive to diagnose and treat MS earlier to halt or slow the damage.”

He added that many sufferers hesitate to consult their doctor when first contracting MS due to the mildness of its initial symptoms and called for an increase in public awareness of the disease and the importance of early treatment.

Earlier this year, Bayer announced that the pro forma sales of its multiple sclerosis treatment Betaferon rose by 14.3 per cent.

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