Beiersdorf launches a Nivea cellulite challenge

Beiersdorf has enlisted the help of a number of celebrities to advertise a Nivea programme.

The Good-bye Cellulite, Hello Bikini Challenge was launched to mark the beginning of summer.

Consumers can log on to the Nivea website to receive advice and information about skincare, fitness, nutrition and style to combat the sight of lumps and bumps on legs.

The likes of Samaire Armstrong, Zach Braff and Jeremy Piven were present at an event to introduce the programme to the public.

Reality television star Kim Kardashian also attended and explained she wants to improve the appearance of cellulite.

“That’s why I’m taking the Nivea Good-bye Cellulite, Hello Bikini Challenge,” Kardashian remarked.

“Its combination of nutrition, fitness, style and skin care expertise work together to help me look and feel my bikini best.”

Vice-president of Beiersdorf’s marketing Nicholas Maurer asserted women can see noticeable results after four weeks of following the programme.

At the beginning of the year, the company opened a Nivea Haus in Berlin. Consumers can visit the centre and enjoy a number of cosmetic applications, without booking in advance.