Beiersdorf launches digital campaign for Dermopure range

Beiersdorf has launched a new global digital campaign to promote Dermopure, a new product range designed to relieve acne-prone skin.

The campaign was devised after the company's Eucerin brand conducted cross-functional workshops between its marketing, digital and medical management to create a detailed profile of the needs of young acne sufferers.

Through this work, the company has been able to create a detailed content hub, a comprehensive app and a suite of media assets to help provide personal coaching for people experiencing acne problems.

The Pure Skin Coach app is a key part of this offering, providing helpful skincare knowledge and helping users to establish the right routines to combat acne. 

Alexander Schneider, digital acceleration manager for the Eucerin and Hansaplast brands, said: "We as a brand want to be a helping hand for patients concerned about acne, and accompany our users on this difficult journey by giving them a holistic overview of the disease."

The campaign will be rolled out worldwide, having already been launched in Germany, its first market.

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