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Beiersdorf launches modernised corporate website
Beiersdorf has announced the launch of an extensively redesigned and modernised version of its corporate website, the global rollout of which will take place between now and the end of 2014.
The new site has been designed to meet all of the latest technical standards and is optimised for all common browsers and screen resolutions, as well as being adaptable both for desktop and mobile browsing.
It will help to provide tailored information and services to users according to their individual needs, including a revamped newsroom and information on the firm's research and sustainability policies.
The overall visual design of the pages, meanwhile, features dynamic imagery and utilises the Beiersdorf colour scheme of blue and white.
Stefan Heidenreich, chief executive officer of Beiersdorf, said: "The new online presence is a reflection of our company identity and will further strengthen the trustworthy image of Beiersdorf and its brands."
This comes after the company appointed Inken Hollmann-Peters as its new head of corporate communications last month, succeeding Sven Jacobsen.
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