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Home Industry News Beiersdorf opens Nivea Haus in Berlin

Beiersdorf opens Nivea Haus in Berlin

6th April 2009

Beiersdorf has made an attempt to help one of its brands reach people in Berlin, it has claimed.

Last week, the company opened a Nivea Haus on Unter en Linden in the German capital.

It is the third of its kind – with the first and second having opened over the last few years in Hamburg and Dubai respectively – and the 500 sq m space is designed to allow the public to come in and undergo cosmetic treatments.

Pieter Nota, member of the company’s executive board, explained the new facility can be used by locals in their free time or by international tourists.

“As a global brand, Nivea aims to be close to consumers and to be in tune with the times with its products and brand presentation,” he commented.

Last month, consumers in Bulgaria voted the range of skincare as its preferred brand in the Personal Care Products and Cosmetics category of the Bulgarian Economic Chamber’s and the German-Bulgarian Industrial and Trade Chamber’s Lovemarks awards.

Vichy and L’Oreal were selected as the second and third favourite in this group respectively.

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