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Home Industry News Beiersdorf reveals how new skin cream works

Beiersdorf reveals how new skin cream works

16th March 2009

Beiersdorf’s new generation of anti-wrinkle cream works by restoring the skin’s epidermal layers, it has been reported.

Speaking to the New Straits Times, pharmacist Mathew Chong from the company explained that the skin is made up of three layers ? the epidermis, dermis and underlying fat.

All work together to cushion the surface, while providing elasticity and suppleness, he continued to note.

However, with age and a slowdown of metabolism, skin produces fewer new cells, which is also due to the body producing not enough hyaluronic acid (HA).

Mr Chong commented: “We need to instantly restore the skin epidermal layer with HA and simultaneously stimulate the fibrocytes to ? plump up the dermis which will effectively reduce the wrinkles.”

The company’s newly developed Eucerin Hyaluron Filler Treatment works using this concept and is designed for daily treatment.

Earlier this month, the firm announced that 2008 had been a successful year, with an increase in group sales of 7.5 per cent and a consumer business segment expansion of 8.6 per cent.

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