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Home Industry News Beirersdorf brand named most trusted skincare range

Beirersdorf brand named most trusted skincare range

27th February 2009

Beirersdorf’s Nivea subsidiary has been voted the most trusted skincare range across 16 European countries.

It scored the highest ranking in the Reader’s Digest annual most trusted brand table for the ninth consecutive year.

Nivea achieved the greatest results across all three beauty categories ? skin care, cosmetics and health care.

The honours are graded with respect to quality, image and cost.

Beirersdorf proved to be particularly popular with consumers in Portugal, Belgium, Romania and the Czech Republic, the poll also revealed.

During January this year, the firm released details about some of its latest products.

Among these were the Nivea For Men Hair Recharge, which is a system of shampoo and tonic containing ingredients to support and stimulate growth of tresses.

It also disclosed facts about Eucerin DermDensifyer, a cosmetic solution that promises to target the needs of skin for women aged 55 and over by speeding up the renewal process in an attempt to make the surface appear more youthful.

The business has a history spanning over 125 years.

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