Binley’s highlights success of NHS marketing workshops

Binley's has welcomed the successful launch of its Integrated Marketing to the NHS workshop programme, designed for NHS suppliers and service providers.

Developed in response to demand for guidance on multichannel marketing in a healthcare communications strategy, the one-day workshops focus on the growth of digital media in this sector and the best ways of communicating in a fast-evolving market.

Hosted by independent writer and broadcaster Roy Lilley and a panel of industry experts, the event will take place on November 22nd 2012 at Austin Court in Birmingham.

This follows on from the success of Binley's established half-day workshop Marketing to the NHS, which has proven extremely popular.

Sarah Eglington, marketing manager at Binley's, said: "We have considerable experience when it comes to marketing to the NHS and this event is designed to take our customers' marketing strategy to the next level."

Earlier this year, the company launched its OnMedica App for iPad, which rose to fifth place in the medical iPad apps chart on the App Store within a month of its debut and attracted strong user reviews.