Bite Communications wins global brief with Sage Group

Bite Communications has won a new global brief with Sage Group, one of the world's largest technology companies.

The FTSE 100 firm has handed Bite a contract following a four-way competitive pitch, with the agency now set to develop creative programmes to enhance Sage's brand and corporate reputation, reports Gorkana.

Additional responsibilities include refreshing and unifying Sage's corporate message internationally, as well as raising awareness of its Business Index report and running a dedicated analyst relations programme.

Local agency teams and social media incumbent 33Digital will work alongside Bite on these projects.

Bite's European managing director Kath Pooley – who will lead the new account – said: "Sage is one of the largest and most respected technology companies, so the opportunity to run a global programme supporting the central group organisation is fantastic, especially when it's a newly-created brief."

This comes at a time when Bite is expanding its global reach following its merger with Bourne towards the end of last year.