Bite hired to help launch Canary security service

Bite has won a new contract with US home security company Canary, which has chosen the agency to handle its UK launch.

Following a competitive pitch, Bite was selected to handle all of Canary's launch activity in the UK from now through to Christmas and into the New Year, supported by full-service press office activity, reports Gorkana.

Canary's service consists of a home security package that alerts users to unusual activity and automatically takes video recordings that can be monitored via the users' mobile phones. It is now used in more than 100 countries.

The brand will be distributing its product via major retailers such as Apple Stores, Currys PC World, John Lewis and Maplin.

Canary has also hired Bite's US team to run its campaigns in North America.

Bite director Jon Silk, who will lead activity across the UK and US, said: "Canary is the hottest product in home technology and has an incredible story to tell, and the client and agency teams just gelled immediately."