Bite to support UK launch of Pixoneye

Bite has won a new contract with the Israeli startup technology company Pixoneye, which is seeking to extend its service offering to the UK.

The agency has been tasked with raising the profile of Pixoneye's new mobile data analytics and personalisation platform, ahead of the launch of the digital analytics app technology in the UK market, reports Gorkana.

Pixoneye's algorithms analyse photos and videos stored on smartphones to provide information on the interests of users, doing so without directly viewing the images or moving them to an external server. This provides brands with information to improve their customer experience.

Bite was selected for this brief based on its industry experience and creative ideas. Other agencies were considered, but Bite was ultimately chosen without needing to go through a competitive pitch process.

Rachel Gilley, Bite's deputy managing director, said: "It's a great win for us. Pixoneye is the type of company we at Bite strive to work with because of its tech-driven innovation that's exciting, has a great story and will undoubtedly make waves in the consumer analytics world."

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