Looks like you’re on the UK site. Choose another location to see content specific to your location
Bite wins brief with predictive marketing company Rocket Fuel
Bite has been handed a new contract by Rocket Fuel, a global predictive marketing company, following a competitive pitch.
The agency has been tasked with handling all UK comms activity for Rocket Fuel on a retained basis, with the aim of raising its corporate profile and increasing sales, as well as helping the client produce efficient, accurately-targeted marketing, reports Gorkana.
Rocket Fuel utilises the latest artificial intelligence and big data technology to evaluate customer behaviour in real-time, providing a better understanding of buyers' interests and where they are in the purchase cycle.
The company selected Bite for this brief based on its approach to the contract, its strong knowledge of the industry and its pedigree in working with similar brands.
Rachel Gilley, deputy managing director at Bite, said: "Rocket Fuel is an exciting company, not afraid to challenge the status quo and driving the change that brands have been crying out for. With innovative technology and a first-class leadership team, we couldn't be more excited about the partnership."
With over 20 years of experience within the tech PR market, we at Zenopa have the knowledge, skills and expertise to help find the right job for you. To find out more about the current tech PR roles we have available, you can search for the latest job roles, register your details, or contact the team today.
We have hundreds of jobs available across the Healthcare industry, find your perfect one now.
Stay informed
Receive the latest industry news, Tips
and straight to your inbox.
- Share Article
- Share on Twitter
- Share on Facebook
- Share on LinkedIn
- Copy link Copied to clipboard