Boots launches new consumer wellbeing campaign for 2018

Boots has announced the launch of a new publicity campaign that will promote its holistic healthcare offering to consumers throughout 2018.

The year-long Little Boost campaign will incorporate in-store activity, digital displays, print ads, social media and PR, with a focus on the range of services Boots offers to suit the varied health needs of different consumers, reports Campaign.

Further inspiration, support and advice will also be provided on an online hub at the Boots website, offering guidance on how consumers can get more active, sleep better, eat more healthily or feel calmer.

The launch of the campaign coincides with plans to roll out a new Boots Wellness range, which will include protein bullets, herbal teas and vegan wraps among other products.

Helen Jeremiah, Boots UK's director of customer strategy and communications, said: "The phrase 'wellbeing' can mean many different things to many different people. At Boots, we want to welcome them all."

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