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Home Industry News Brandnation wins UK PR brief with Nutracheck

Brandnation wins UK PR brief with Nutracheck

10th September 2013

Brandnation has been hired by NutraTech to handle UK PR activities for its successful online diet system Nutracheck.

The agency has been selected to raise the media profile and consumer understanding of the Nutracheck system and its unique benefits, as well as the wider advantages of a food diary-based weight loss approach.

Nutracheck is a multi-award-winning service that boasts the UK's widest food nutrition database with more than 100,000 products, as well as offering the country's top-grossing diet app in Apple's App Store.

Brandnation was selected for this brief on the basis of the expertise and enthusiasm demonstrated by its team.

Mary Killingworth, managing director of Brandnation, said: "Education is key for this campaign, to engage press and consumers alike in order for them to understand and adopt a healthy lifestyle approach with the help of Nutracheck."

The agency's client base already includes a number of high-profile brands, including Asics, Guess, Kangol, Speedo, Slazenger, Lonsdale and Kangol.ADNFCR-8000103-ID-801635660-ADNFCR

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