Brands2Life earns PRCA Digital Award nomination for LinkedIn campaign

Brands2Life has announced that its Bring In Your Parents (BIYP) campaign for LinkedIn has been nominated for an industry award.

The agency's work has been shortlisted at the 2017 PRCA Digital Awards in the best digital marketing campaign category. The awards are a newly launched programme aimed at recognising high-end digital and social media work within the PR and comms industry.

It represents the latest accolade for BIYP, which is LinkedIn's flagship consumer communications campaign and was designed to bridge the gap between parents and children in the world of work.

A socially-led initiative supported by PR, BIYP generated more than 350 pieces of coverage across 18 markets, including 78 pieces of broadcast coverage and engagement from influencers including Jessica Alba.

Since its inception, BIYP has won multiple awards at the SABRE EMEA, Digital Impact and PRCA Awards, as well as garnering 12 nominations at the CIPR Excellence Awards, Drum Marketing, PRmoment, PRWeek and PRWeek Global Awards, among others.

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