Brands2Life wins UK PR brief with cyber defence company Darktrace

Brands2Life has earned a new UK PR retainer contract with cyber security firm Darktrace following a competitive pitch.

The agency was hired for this brief after impressing the client with its understanding of the Darktrace business model and its ability to deliver impactful cyber stories to educate and inspire.

Darktrace is the world's leading machine-learning company for cyber defence, with its most prominent offering being its Enterprise Immune System, which uses self-learning intelligence capabilities to identify and take autonomous action against cyber threats in real time.

Since its foundation in 2013, the company has won more than 50 awards, including the World Economic Forum's Technology Pioneer award, while it was also recently one of three finalists for the Royal Academy of Engineering's prestigious MacRobert Award.

Andre Labadie, deputy managing director of business and technology at Brands2Life, said: "Avoiding the word 'unique' is something you learn early in a PR career, but we think it genuinely applies to Darktrace. Its approach to cyber security is like no other out there."

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