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Home Industry News Brighton and Hove launches city-wide campaign to reduce sugar consumption

Brighton and Hove launches city-wide campaign to reduce sugar consumption

8th October 2015

Brighton & Hove is hosting the first city-wide initiative in the UK aimed at reducing harm caused by overconsumption of sugar to dental and overall physical health.

The first phase of the Sugar Smart City project will be a debate to explore what residents, public agencies, food retailers and takeaways can do to combat the city's unhealthy addiction to sugar.

Potential actions include reducing the sale and consumption of sugary foods in schools, cafes, restaurants and takeaways, such as through a levy on all soft drinks with added sugar.

Efforts could also be made to ensure vending machines in local authority and healthcare settings provide healthy options, as well as rolling out Sugar Smart checkouts by supermarkets across the city.

One in three children is overweight or obese by the time they leave primary school, partly due to the fact Britons eat three times as much sugar as they should. In Brighton and Hove alone, more than 300 children were admitted to hospital for teeth extractions in 2012-13.

Brighton and Hove City Council director of public health Tom Scanlon said: "We are consuming more hidden sugar in processed foods than ever before and this is having extremely serious effects on levels of tooth decay, obesity and diabetes."ADNFCR-8000103-ID-801802681-ADNFCR

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