British Heart Foundation announces PR review

The British Heart Foundation is reviewing its PR activities and agency requirements, appointing AAR to help with the process.

Seeking to refine its advertising, fundraising and digital agency roster, the charity is keen to make sure that its communications and marketing activities provide maximum value and effectiveness, given its status as a donation-supported, not-for-profit organisation.

Its current partners include Arthur London, The Good Agency and Grey London, the latter of which was responsible for creating its award-winning TV commercials starring Vinnie Jones.

All three agencies have been invited to take part in the new pitch, as the charity has stated its satisfaction with the work they have done so far this year.

Nick Radmore, the head of social marketing and brand at the British Heart Foundation, said: "To make every donated penny count in the fight against heart disease, we'll be testing the market to ensure we continue to produce life-saving campaigns that punch well above their weight."

The British Heart Foundation is the leading heart charity in the UK and plays a key role in the fight against coronary heart disease, Britain's leading cause of death.