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Home Industry News British Orthodontic Society launches new retainer awareness campaign

British Orthodontic Society launches new retainer awareness campaign

22nd September 2017

The British Orthodontic Society has announced the launch of a new campaign designed to help raise awareness of the proper use of dental retainers.

To be supported by video and animation, the #HoldthatSmile campaign will seek to build awareness that retainers are designed for lifelong use through the distribution of viral content. The initiative was launched at the British Orthodontic Conference on September 14th.

In the past, retainers were only generally used for between one and two years before being reviewed by orthodontists, but the modern approach involves asking patients to wear them for the long term to prevent the teeth from relapsing.

US research assessing patients who only wore retainers for one or two years found that 70 percent required re-treatment a decade later.

As such, the #HoldthatSmile campaign aims to address key misconceptions about retainers – such as the outdated idea that once patients reach a certain age, their teeth will become stable.

Simon Littlewood, the British Orthodontic Society's authority on retention, said: "It’s vital that the whole dental team has a role to play in stressing the importance of retention to our patients. That includes orthodontic therapists, hygienists and nurses, to make sure our patients are motivated to commit to wearing retainers for life.”

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