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Home Industry News Burson-Marsteller launches new healthcare agency Consitor

Burson-Marsteller launches new healthcare agency Consitor

8th August 2012

Burson-Marsteller has announced the launch of Consitor, a new subsidiary focused on helping healthcare companies to develop customised business strategies.

The new agency will have offices in Zurich and Washington DC, with Dr Reyn Archer acting as chief executive officer and Dr Toula Stoffel named president.

Its teams of scientists, clinicians, marketers, branding specialists and public health experts will help clients with matters including strategy development, brand life cycle management, scientific communications, health economics, advocacy and market access.

Dealing with issues that impact clients at both a corporate and consumer level, Consitor will help healthcare organisations to differentiate themselves from their competitors.

Burson-Marsteller's worldwide chief executive officer Donald Baer said: "Consitor will help companies build and communicate their unique scientific contributions in ways that resonate with healthcare decision makers, providers and users."

Mr Baer, a former White House communications director and media executive, was appointed global leader of Burson-Marsteller last month.ADNFCR-8000103-ID-801424734-ADNFCR

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