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Home Industry News Burson-Marsteller wins global comms account with Ferring Pharmaceuticals

Burson-Marsteller wins global comms account with Ferring Pharmaceuticals

28th April 2015

Burson-Marsteller has been selected as the new global comms partner to Ferring Pharmaceuticals, the Swiss drugmaker.

The agency has been hired to provide global comms support across its key therapy brands following a pitch, working across its reproductive health, urology and gastroenterology therapy areas, reports PRWeek.

It will manage comms at a global, regional and national level, which will be valuable to Ferring at a time when the company is planning to introduce a number of new products over the coming years.

Burson-Marsteller was selected on the basis of its proven expertise in delivering consistent and compelling comms on worldwide and local scales.

Kate Hawker, managing director and chair of Burson-Marsteller's healthcare practice, said: "They are a company with numerous innovative, first-in-class products in their pipeline that will address current unmet needs in multiple patient populations."

Part of the WPP group, Burson-Marsteller is one of the largest and most prominent PR and comms agencies in the world.ADNFCR-8000103-ID-801785425-ADNFCR

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