BWP to handle PR for IMUNE health drinks

BWP Group has won a new brief with IMUNE health drinks that will see it provide PR support for the launch of a new product.

The drinks manufacturer has just introduced its new children's health drink brand Nurture to 488 Tesco and Tesco Extra stores across the UK and has hired BWP to handle all PR and social media activity pertaining to the product's debut, reports Gorkana.

BWP, which won the account following a competitive pitch against 16 other agencies, has also been tasked with handling the initial campaign launch and shopper and in-store marketing.

Derek Sanders, the founder of IMUNE, said the agency was chosen for the campaign based on its solid understanding of his company's identity and objectives.

BWP Group managing director Matt Tabb said: "We are thrilled to be working with such an exciting new product like Nurture and we cannot wait to start on the launch."

The agency was recently awarded top spot in the Independent Agencies Census Peer Poll compiled by industry publication The Drum, thanks to the strength and success of the various services it offers.