CCgroup wins European tech PR brief with Encap Security

CCgroup has been handed a new business-to-business technology PR contract by Encap Security.

The agency has been hired to drive awareness of Encap Security's unique technology, build the brand and supporting sales, emphasising the client's status as the world's only dedicated software-based banking-grade authentication provider.

Specifically, CCgroup will be responsible for developing Encap's market positioning and messaging to clearly articulate its disruptive potential in a market dominated by rivals with less effective hardware-based solutions.

CCgroup was selected for this brief based on its experience and expertise in the fintech and business technology markets, as well as its ability to provide an exceptional range of marketing and sales support services.

Richard Fogg, managing director of CCgroup, said: "We look forward to helping enhance Encap's reputation in Europe and support their efforts in North America. The company is destined for big things and we're excited about the journey ahead."

This comes after the agency won a global brief with outsourcing services provider Conectys earlier this year.