CCgroup wins new UK PR brief with mobile identity provider Mitek

CCgroup has won a contract with Mitek, a leading provider of mobile capture and identity verification software solutions, to handle its UK PR activities.

The specialist tech PR agency has been hired to support Mitek's expansion in Europe and beyond, with the aim of establishing the company as the leading omni-channel mobile identity enabler for financial organisations.

Intensive press office activity will target high-profile platforms that influence financial institutions, fintechs and payment organisations, showing how mobile capture and verification can accelerate customer on-boarding, reduce risk and drive digital transformation.

Additionally, a dedicated analyst relations programme and regular content-led lead generation campaigns will be implemented to support Mitek's sales enablement.

CCgroup was selected for this brief based on its ten-year heritage in the fintech sector, strong track record of delivery, and insight-led approach to strategic planning and execution, and will work closely with Mitek's US agency partner Mix PR on the project.

Daniel Lowther, head of fintech at CCgroup, said: "We love working for visionary, bold and ambitious companies in fast-growing markets and Mitek ticks all these boxes. We're excited to tell Mitek's story in the UK and support its accelerated growth in the UK and beyond."

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