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Home Industry News Cello Health announces new US leaders

Cello Health announces new US leaders

16th August 2016

Cello Health has strengthened its digital capabilities with the appointment of two new leaders within its US business.

The agency has named Rick Lang as senior vice-president for digital, taking responsibility for the overall strategic vision of the US business' digital capability. He can boast more than 15 years of industry experience, including work in providing immersive experiences, effective scientific visualisation and social media analytics.

Meanwhile, Craig Lipski has been named as senior director for application development, taking charge of leading the interactive arm of Cello Health Communications' digital offering.

He has been worked to develop interactive solutions for pharmaceutical and biotech companies across the globe for more than 13 years, with a focus on improving customer experiences.

John Howley, managing director for Cello Health Communications' MedErgy business, said: "Adding the expertise that Rick and Craig bring to the organisation will allow us to leverage our strength in developing highly scientific content into new offerings to more effectively engage our clients' stakeholders to drive behavioural change."

This comes after the firm's Cello Health Insight division recently appointed Duncan Munro as the joint head of its specialist quantitative research practice IQ.

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